Claes was born in Sweden and early knew that he loved hair. After finnishing financial education he completed his licence as a hairstylist and acquired his first salon 1987. Beside running his successful salon he did hairshows and education that took him throughout Europe. Companies like Schwartzkopf enjoyed having him on their team, doing seminars on coloring, cutting, styling and updos. It is very important to him to stay updated and current. Keeping the client in focus and give a high-quality service are priorities.